Florian Heinemann, Rocket Internet, über Effizienzsteigerungs-Möglichkeiten im Marketing

Titel: Towards a Better Understanding of Marketing Performance Across Multiple Channels – Accounting for Customer Journey and Customer Quality

Heinemann: “At a company like Zalando we don’t have a marketing budget. We just say: We are willing to acquire a customer for price x. The more customers we can gain up to this price – that’s our marketing budget.”

(Video, 30 min.)

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via: Exciting Commerce



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