Social Media Manager China (m/f/d)

Webseite DFL_Official DFL Digital Sports GmbH

The Bundesliga is one of the world’s most successful sports leagues being a social institution in Germany since 1963 with brand awareness levels of 99% and millions of enthusiastic fans all around the world.

The main task of DFL Digital Sports GmbH is the production of media content in order to promote the Bundesliga brand internationally. Based in Cologne, the DFL Digital Sports GmbH produces and publishes media content via a variety of digital platforms. This includes production of content for international markets and the implementation of the league’s own platforms.

For our team in Cologne, Germany we are looking for a


Your highly-developed affinity for social media, viral marketing and growth hacking on platforms popular in the Chinese digital ecosystem, will give you an unparalleled opportunity to manage how Bundesliga is projecting itself in China and convert local parties into fans and addressable users.

Here’s what’s waiting for you on the pitch:

  • Oversee the weekly / monthly / annual planning for Bundesliga on Sina Weibo, WeChat, Douyin and other digital channels according to the overarching Content & Channel Strategy for China
  • Responsible for timely, accurate and quality publishing of social content according to the Bundesliga brand values
  • Develop, and activate local market content activations around Chinese cultural moments Liaise with the Bundesliga International office in Beijing to ensure alignment and target achievement regarding content published to Bundesliga’s Chinese social platforms
  • Act as the main content marketing point of contact for our broadcaster in China, PP Sports and cooperate with digital external agencies
  • Share reporting on growth of Bundesliga social in China as well as KPI tracking and case study examples of best practice activity in the market

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