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»According to numerous studies, emotion is a basic currency for remembering content. A listener must connect emotionally to what they hear in order to remember what the speaker says. Simply, we remember most vividly the events in our lives in which we were most emotionally impacted.«

 

Harvard Business Review, Sarah Gershman: »Do You Need Charisma to Be a Great Public Speaker?« – via swissmiss

How Scandalous!“How Scandalous!” by Aaron Jacobs is licensed under CC BY-SA 2.0


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