Vogue Business: Neutralität reicht nicht mehr

»That doesn’t mean to say that people are no longer shopping. The luxury industry is growing every year. What’s changed is that consumers are holding brands to account with increasing scrutiny over their values and ethics. Many younger consumers today are seriously concerned with social and environmental causes, and they’re backing their beliefs by where they shop. Brands therefore now have a responsibility to take a stance and put genuine purpose at the heart of their strategy and operations, whereas in the past, companies may have chosen to keep quiet and remain objective on topics such as politics or sustainability.«

— Kati Chitrakorn, Retail and Marketing Editor, Vogue Business

 

Via FIPP: »Vogue Business on how fashion brands are leveraging Instagram content«

Vogue Business: Neutralität reicht nicht mehr


Schreibe einen Kommentar

Deine E-Mail-Adresse wird nicht veröffentlicht. Erforderliche Felder sind mit * markiert.