Brand marketing: What comes next? Brands all over the world are facing up to a wave of new challenges, but they all have a consistent theme: Too much to do, not enough time to do it.
- Data issues: Measurement problems
- Brands as publishers: How to build an internal newsroom with new competition on the horizon
- The next tech: What technologies do brands need to be aware of?
- The new frenemies: How brands work with platforms and agencies